AM/FM Radio listening in vehicles has been a longstanding relationship. But new data from Edison Research shows just how prevalent the usage is.
According to the latest Share of Ear Study data, 53% of all AM/FM radio listening in 2025 happened in cars. That set a new high mark since the study began.
In 2015, that figure was at 42%. In that decade, the figure rose 25%. The 53% mark is a significant increase compared to the lows of 41% and 43% during the pandemic years of 2021 and 2022.
When broken down by demographics, the figure for in-car listening rises to 63% in the Persons 18-34 demo, 58% in the 18-49 demo, and 57% in 25-54.
Of all ad-supported in-car listening, 83% is spent with AM/FM radio. The next closest competitor is podcasts, which rests at 8%. Ad-supported SiriusXM (4%), Ad-supported Spotify (3%), Ad-supported Pandora (2%), and Ad-supported YouTube Music (1%) account for the other percentages of usages.
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