Erik Bradley is expanding his role within Audacy after being named brand manager of 98.7 The Spot (KSPF-FM) in Dallas, placing the veteran programmer in charge of the classic hits outlet’s content strategy, on-air talent, daily operations and brand direction.
Bradley will add the Dallas post to an already sizable portfolio within the company, continuing to serve as brand manager of KS107.5 (KQKS-FM) in Denver while also holding responsibilities as assistant brand manager of B96 (WBBM-FM) in Chicago and director of music initiatives for Audacy.
The move reflects the company’s confidence in Bradley’s programming instincts and experience operating stations in competitive radio markets.
Audacy Dallas Senior Vice President and Market Manager Bob Mackay said Bradley’s track record developing successful brands and his familiarity with listener-driven music programming made him a natural choice to guide the station forward.
“Erik is a proven leader with an exceptional ear for music and a deep understanding of how to build brands that truly connect with listeners,” Mackay said in the company’s announcement. “His experience across some of the most competitive radio markets in the country, combined with his passion for this state, makes him the perfect person to lead 98.7 The Spot. We’re excited to see Erik elevate the station’s content, talent and brand moving forward.”
Bradley, who lives in North Texas, said the opportunity to oversee the Dallas station carries personal meaning as well as professional significance.
“It’s an honor to be trusted to lead DFW’s 98.7 The Spot here in my home of North Texas,” Bradley said. “I’m bullish about the future of The Spot and all that our incredible Audacy team is doing. Sincere thanks to all of my treasured and valued co-workers for their continued leadership and mentorship.”
The appointment continues a career spanning more than three decades in radio programming, promotions, and music direction. Bradley has gained extensive experience across multiple formats and markets. He has also built strong relationships throughout the industry.
He began his career in 1988 at WCKZ-FM in Charlotte, where he eventually rose to music director in 1991. Shortly afterward he moved to KBEQ-FM in Kansas City, serving as music director before continuing his programming career in Chicago.
In 1993 Bradley joined WBBM-FM, one of the city’s most prominent radio brands, and years later expanded his influence within the market when he also took on music director responsibilities at WBMX-FM in 2017. His career trajectory eventually led to a leadership position in Denver, where he became brand manager of KQKS-FM in 2024.
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