SummitMedia has expanded its Richmond leadership team by hiring Casey Atkins as Promotions Manager and midday on-air personality for K95.3 (WKHK), a move designed to strengthen the station’s community presence while adding another voice to its daily programming lineup.
Atkins will oversee the station’s promotional planning and execution while also hosting the midday shift, giving him both a strategic and on-air connection to the station’s audience.
The dual responsibility places him at the center of K95.3’s listener engagement strategy, where he will guide contests, events and marketing initiatives designed to deepen the station’s ties to Richmond and the surrounding Central Virginia region.
“I’m thrilled to join SummitMedia Richmond. This is an opportunity I’m incredibly excited to step into,” Atkins said in the company’s announcement. “The station has such a loyal and passionate audience. I’m looking forward to building standout promotions and deepening that bond with our listeners even more.”
Beyond managing promotions, Atkins will focus on cultivating partnerships with local businesses, organizations and community leaders, helping expand the station’s visibility while also delivering creative campaigns that resonate with listeners both on-air and through public events.
Atkins arrives in Richmond with experience across several radio markets and formats, having previously served as Operations Manager for Allegany Communications in Cumberland, Maryland. During that time, he oversaw programming strategy and operational planning while helping manage station brands in the region.
Earlier in his career, Atkins spent time at several stations throughout the Southeast and Mid-Atlantic, including WKML, stations within WVRC Media in Morgantown, and WQDR. Those experiences helped shape his approach to audience engagement, programming and promotional development while giving him exposure to multiple station cultures and market dynamics.
“Casey brings an exciting blend of creativity, energy and passion to middays and promotions at K95.3,” said Brand Manager Carletta Blake. “We’re thrilled to welcome him to the team and look forward to the impact he’ll make on the station.”
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