Alternative station 91X has brought back a familiar voice and programmer to help guide the brand’s next chapter. The station announced that radio veteran Rick Savage will return to the San Diego outlet to host mornings while also assuming duties as Music Director beginning March 23.
Savage grew up in nearby Poway and developed an early connection to the influential alternative outlet. The station helped shape his musical tastes during his youth in Southern California. That connection later became a professional opportunity in the early 2000s when Savage joined the station. The move helped launch a career spanning media, technology, and sports.
After leaving 91X, Savage went on to work at prominent alternative outlet KROQ-FM while also building experience beyond traditional broadcasting.
His resume includes time with Apple and work connected to the NFL. He also held leadership roles in his own production and management ventures. Those positions helped expand his presence across digital media, content strategy, and artist development. They also allowed him to maintain strong ties to the music industry and entertainment landscape.
Now, Savage returns to the station that helped launch his broadcasting career. He brings a broad background in programming, digital engagement, and audience development. Station leadership believes his familiarity with the brand positions him well to help guide the station’s future direction. His deep roots in the local music community also support that belief.
“Growing up in San Diego, 91X has always been more than just a radio station to me,” Savage said in a statement announcing the move. “It opened me up to a whole new world of music. To be a part of that history and on the same airwaves as so many of my heroes again is literally a dream come true.”
Brand Manager and afternoon host Hilary Doneux expressed enthusiasm about the hire. She noted that Savage’s background and personality align closely with the culture the station wants to reinforce.
“Bringing Rick home was a no-brainer,” Doneux said. “He’s genuine, hilarious, great on the air and deeply plugged into both the music scene and local culture. On top of that, he’s a respected programmer with a strong digital voice. That makes him a perfect fit for where we’re headed.”
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