Garrett Searight

I think there's a giant disconnect between what radio leaders think employees want and what they actually value.

"It feels wrong to say 'just keep your head down and do what you always do,' but I would say just keep your head down and do what you always do."

Advertisers are always looking for a reason to say no. Listeners are always looking for a reason to tune out. A neglected website hands them both reasons before a single word of content is ever consumed.

"He lived through the heyday when it used to be fun to work for a radio station. The 50s, the 60s, the 70s — and then along came corporate ownership, politically correct rules, and the whole nature of the industry changed. He'd had it up to his eyeballs by the time he retired, and I think that was his problem."

There's really only one reason for Morgan to make this move.

The network is reportedly considering a revamp of its morning show with a radical new approach. But should this new approach actually be radical?

For employees, competitors, and industry watchers, the first reaction is understandable. Bankruptcy carries a stigma that’s hard to shake. In most industries, it historically meant failure and liquidation.

"You have to be deemed to be at a quality level they want to accept on their channel. We continue conversations — sometimes they happen quickly, and sometimes it takes time to establish a relationship and determine whether it’s the right addition to their lineup.”