Tag:
Nielsen
Columns
How Nielsen’s mSurvey Brings the Diary System Into the Smartphone Era
Based on what Nielsen has shown, the mSurvey works best on a smartphone, which makes sense in 2026.
Columns
Audacy’s Demographic Reset Is Exactly What Radio Has Needed For Years
"Radio doesn’t need artificial growth. It needs its real audience counted."
Columns
Taking a Peak Behind the Curtain at Nielsen’s PPM Ratings System
If you are thinking, “Huh?” here are the reasonable explanations.