TikTok Radio from iHeart is set to launch on Friday, March 13th, with plans for both streaming and terrestrial radio listening options.
The new brand will be available on the iHeartRadio app as well as 28 broadcast stations around the country. iHeartMedia says the brand will be heard in markets like Atlanta, Austin, Chicago, Dallas, Los Angeles, Miami, Nashville, and New York. The company did not, however, share which stations in those markets would be airing TikTok Radio.
The new effort will launch from the iHeartPodcasts Hotel at SXSW, with hosts broadcasting from Austin. The first set of hosts for the brand includes:
- 12-5 AM ET: Kayla Thomas (102.7 KIIS FM LA)
- 5-10 AM ET: Ashlee Young (Houston)
- 10 AM-3 PM ET: Jon Comouche (104.3 MYfm LA)
- 3-8 PM ET: Becky Mits (Star 94.1 San Diego)
- 8 PM-12 AM ET: Angelina Narvaez (Wild 94.9 San Francisco)
Additionally, the company has announced the launch of the TikTok Podcast Network, which will include brand-new shows from creators on the social media platform.
“We couldn’t be more excited to launch TikTok Radio and introduce our inaugural slate of hosts for the TikTok Podcast Network,” said TikTok Global Head of Media and Licensing Partnerships Dan Page. “At TikTok, empowering creators to turn their passions into lasting careers is core to everything we do, and this partnership unlocks powerful new opportunities for them to expand their voices across radio, podcasts and live moments, while connecting with fans in new ways.”
The first wave of creator-led podcasts include:
- Suite 305 with Lele Pons – Hosted by multihyphenate and social media star Lele Pons
- Caroline’s Closet – Hosted by fashion editor, author and personality Caroline Vazzana
- Sports Slice – Hosted by Tim Martin
- The Clifford Show – Hosted by former college football player turned viral sports creator Clifford Taylor IV
- The Set List with Carter Gregory – Hosted by media personality, music executive, host and cultural tastemaker Carter Gregory
“This next chapter of our multiplatform partnership with TikTok unlocks the full power of both ecosystems – creators, broadcast radio, podcasts, live moments, and social – all working together in real time,” said iHeartMedia Chief Programming Officer Tom Poleman. “This station is built to feel like a living, breathing For You Feed– a place where creators, music fans, and our on-air talent collide in real time to shape what’s next in culture. From live broadcasts at SXSW to creator-led podcasts and trend-driven radio programming, we’re merging the best of our platforms to amplify creators, elevate emerging voices, and deliver fans a 360-degree experience across audio, video, and live moments.”
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