Allie LaForce will remain a prominent presence across TNT Sports’ coverage after agreeing to a new multiyear contract extension that ensures the veteran reporter continues contributing to several of the network’s highest-profile properties, including the NCAA Men’s Basketball Tournament, Big 12 football coverage and the women’s basketball league Unrivaled.
LaForce has built a long-standing relationship with TNT Sports that dates back more than a decade. She first joined the network in 2015 before transitioning into an exclusive role three years later, and her latest agreement further solidifies a partnership that has grown alongside some of the network’s most visible live sports programming.
Throughout her tenure, LaForce has become one of the most recognizable sideline reporters in sports television, contributing regularly to Turner’s coverage of March Madness while also appearing on a variety of studio and event broadcasts tied to the company’s expanding college sports footprint.
“TNT Sports really has become a family to me,” LaForce said in an interview with The Sports Business Journal. “The emphasis on college sports kind of takes me back to my beginning as a sports journalist. That they were doing Big 12 football kind of lets me jump back into the college football scene.”
Beyond traditional broadcast assignments, LaForce has also taken a strong interest in the continued growth of women’s sports, particularly the rising visibility of Unrivaled, the new professional women’s basketball league that has generated attention for its energy and fan engagement.
According to LaForce, the crowd atmosphere inside the arena rivaled, and in some ways surpassed, environments she has experienced at NBA games.
“The loyalty, the excitement and the energy from the fans was greater than what I had witnessed in the NBA,” LaForce said. “There was such a variety of old and young and women and men and celebrities. It was inspiring because people weren’t just looking for something to do. They specifically sought out this event.”
LaForce’s new contract extension ensures that viewers will keep seeing her on some of TNT Sports’ most visible broadcasts for years to come.
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